Amazon Kicks Off Black Friday Early on November 19

Amazon will launch its Black Friday deals on November 19, earlier than the traditional post-Thanksgiving shopping day, according to Wired. The company has already cut prices on a range of products ahead of its own event, including items Wired has tested and recommends.

Wired's roundup, which also points readers to its broader early Black Friday guide plus standing desk, Home Depot appliance, and tech deal coverage, frames the early offers as worth watching but not necessarily worth rushing. The publication advises shoppers to expect potentially deeper discounts during Black Friday itself, while acknowledging that some current prices are already competitive.

Among the highlighted items: Sony's XM6 over-ear headphones, which Wired rates 9 out of 10 for comfort, sound, and noise cancellation. Wired reports the current Amazon price is the lowest there but notes it has hit that level before, and that Walmart and Best Buy are matching it. Apple's AirTag is at its lowest Amazon price and below Apple's own price, with Wired suggesting the four-pack. The AirPods Max 2 and AirPods Pro 3 are also discounted; Wired recommends waiting until after Thanksgiving in case prices fall further, noting both are frequently on sale.

The Fire HD 10 tablet appears in the roundup at a moment of transition. Wired reports that new Alexa tablets have effectively ended the Fire series, and that Amazon says it will support Fire tablets for another four years. Wired calls the HD 10 its pick among Fire tablets and frames the current price as a chance to buy before stock runs out.

Amazon's own hardware features too. Wired notes that Blink security cameras did not make its shortlist but that reviewer Simon Hill considers them worth a look on a budget, with the caveat that they work only with Alexa. Wired also observes that Amazon, like many companies, has raised prices on its products, and reports the latest pan-tilt camera is currently half off its usual $40.

Other deals in the roundup include Soundcore's Bluetooth boombox, described as at its lowest Amazon price ever but not the cheapest option overall, with Wired suggesting checking other retailers during Black Friday. A Levoit air purifier, picked by reviewer Molly Higgins as the best cheap option after smoke-testing models at home, is cheaper now but has been lower before, so Wired advises adding it to a cart rather than buying immediately. Eufy's robot vacuum, reviewer Nena Farrell's budget pick among three recommended models, is 43 percent off. A De'Longhi espresso machine, one of Wired's recommended budget models, is $150 versus a usual price around $200, though Wired notes it has sold for as little as $120 in past sales.

Taken together, the coverage illustrates how early holiday promotions have stretched the shopping calendar beyond Thanksgiving. For shoppers, the practical takeaway from Wired's reporting is that early prices are real but not always peak discounts; for competitors such as Walmart and Best Buy, matching Amazon's pricing on marquee items like the XM6 suggests the early window is now a shared battleground rather than an Amazon-only event. The Fire tablet note also hints at a product-line shift, with Amazon's device roadmap moving toward Alexa-branded hardware while older stock is cleared at a discount.

This summary is based solely on Wired's reporting. Price comparisons and product judgments reflect Wired's assessments, not independent testing by this desk, and specific prices can change quickly during sale periods.