OpenAI brings virtual try-on to ChatGPT, letting users see clothes on themselves

OpenAI has introduced a virtual try-on feature for ChatGPT, according to Engadget. The tool lets users upload a selfie and a full-body photo, then generate images of themselves wearing clothing items that appear in a chat.

The feature works wherever a product listing for clothing shows up in a conversation. A user taps on an item, selects "Try on," and then provides the two photos ChatGPT uses to create the image. It is not limited to products surfaced by the chatbot: any screenshot of clothing can theoretically be used to produce a try-on image.

OpenAI said the images are generated with its latest model, ChatGPT Images 2.5, which was released in September. The concept closely mirrors a feature Google added to Search in 2025, where users can upload photos and see themselves in various clothes.

In addition to virtual try-ons, OpenAI now offers a way to save products to a Library within the app for later reference. This is a standard bookmarking function that could help users keep track of items they are considering.

The usual privacy caveat applies. By default, images uploaded from a personal account can be used for training unless the user opts out. That is a meaningful consideration for anyone uploading photos of themselves, even if the feature is intended for casual use.

OpenAI is not an online marketplace on the scale of Amazon, but it has been expanding shopping-related features. The company takes a cut of certain transactions completed through its Instant Checkout feature and also offers ads inside chats that merchants can use to promote products and services. Neither revenue stream appears likely to cover the high costs of training and running OpenAI's AI models, but the steady rollout of shopping features over the past year suggests the company sees potential in this area.

For now, the virtual try-on tool is a practical addition for users who want a quick visual before buying. It does not replace the need to check sizing or return policies, and the generated images may not perfectly represent fit. But for those already using ChatGPT for product research, it adds a new way to interact with clothing listings.

Attribution: This report is based on Engadget's coverage of OpenAI's announcement.