Pixel 11 Devices Discounted Ahead of iPhone 18 Pro Launch

Google's Pixel 11 lineup has received price cuts at Amazon, according to reporting by The Verge. The discounts appeared less than a month after the devices launched. The timing is notable because Apple's iPhone 18 Pro is scheduled for release on Friday, September 18th, as stated in the source.

The Pixel 11 Pro now sells for approximately $1,007 at Amazon, about $100 below its usual price. That reduction nearly offsets the $100 price increase Google applied this year to the starter configuration, which comes with 256GB of storage. The phone is available in fog, olive, and obsidian color options.

The standard Pixel 11 is also cheaper, priced at around $840 at Amazon. That is $60 off its starting price. The lower cost makes it somewhat easier to access features that Google reserves for the Pixel 11 series, such as Camera Looks and Magic Capture. According to the source, this model shares the same processor and amount of RAM as the least expensive Pixel 11 Pro, with the cameras serving as the main difference.

At the lower end, the Pixel 10A has returned to a price of $424 at Amazon and Best Buy. It originally sold for $499 and uses the Tensor G4 processor from the Pixel 9. The Verge notes this price has appeared before. The publication suggests considering whether an upgrade from an older A-series phone is necessary, or whether moving away from flagship phones to save money makes sense.

The Verge points out that the discounts arrive just before the iPhone 18 Pro launch and says it is difficult to view that as merely coincidental. The source does not provide sales figures, internal Google statements, or any official confirmation that the price cuts are a direct response to Apple's release. The discounts themselves are confirmed through the listed retailer prices in the report.

For buyers, the lower prices could make the Pixel 11 series more appealing at a time when a new iPhone is about to hit the market. The Pixel 11 Pro's discount is particularly significant because it effectively cancels out this year's price increase for the base storage tier, which now offers double the storage compared to before. The standard Pixel 11's reduction offers similar hardware to the cheapest Pro model, minus the camera advantages.

The Pixel 10A's return to $424 gives budget-conscious users another option, though it relies on an older processor. The Verge advises weighing whether an upgrade is truly needed or if stepping away from flagship devices could save money.

Competitively, the price adjustments may help Google maintain attention on its Pixel line during a period when Apple's new iPhone typically dominates news cycles. The source material does not include any comment from Google or Amazon about the reason for the discounts, nor does it contain sales or market share data. The connection to the iPhone launch remains an observation by The Verge, not a confirmed fact.

The report also notes that The Verge may earn a commission from links, which is a standard disclosure. Readers should treat the price information as current at the time of the original report and subject to change.