Prime Day TV Deals Include Discounts on Sony OLED, TCL Art TV, and Roku Streaming Devices

Amazon's Prime Day sale is live, and WIRED has compiled a list of TV and streaming device discounts that the outlet considers worth noting. The coverage, attributed to WIRED, focuses on price reductions across a handful of models, from entry-level OLEDs to budget-friendly streaming sticks.

According to WIRED, a newly launched Sony OLED TV is discounted as part of the event. The outlet describes it as Sony's entry-level OLED, positioned below the Sony Bravia 8 II in the company's lineup but less expensive. WIRED reports that it retains Google Gemini integration, allowing voice control over picture settings, inputs, and content queries. The review notes that it produces deep black tones and strong color contrast, though with fewer features than the higher-end model.

TCL's Series Picture Frame television is also on sale. WIRED highlights its matte screen, which the outlet says gives displayed artwork a more photo-realistic appearance than a standard TV. The coverage points out that TCL includes more free artwork than Samsung's comparable art TVs, which WIRED says are fairly limited without a Samsung Art Store subscription. The TCL model also offers a 144-Hz refresh rate and low latency for gaming, according to the outlet.

Roku's LED televisions are heavily discounted while the company prepares to launch a new line of OLED models. WIRED singles out the Roku Plus Series at $450, a 31 percent reduction from its usual price. The outlet describes the built-in streaming interface as intuitive and notes it includes free movies and shows. Voice control options include Roku Voice, Google Assistant, and Alexa, and the TV supports Dolby Vision and Dolby Atmos.

Samsung's The Frame from 2025 is listed as a strong deal, even as the newer flagship The Frame Pro 2026 receives more attention. WIRED says the original model's matte finish still makes paintings and photos look realistic, and its bezels are customizable and attach magnetically. The outlet notes it costs significantly less than the Pro version.

The Amazon Ember 4-Series is presented as a low-cost 4K option suitable for a second or third TV. WIRED reports it supports HDR10+ and includes Alexa+ built in, which the outlet says makes controlling the TV and its settings easier. The remote is described as simple and intuitive.

For streaming devices, the Roku Streaming Stick 4K is priced just under $60. WIRED notes this is a good value, especially as the Google TV Streamer recently rose to $149. The outlet says the Roku remote is more functional than the one Google provides and that the Streaming Stick supports HDR10+ for more vivid color.

The Amazon Fire TV Stick HD carries the steepest discount mentioned, at 60 percent off for a price of $16. WIRED points out it streams only in HD, not 4K, but describes it as one of the cheapest ways to add apps like Netflix or Prime Video to an older, non-smart television. The outlet also says it is one of the least expensive ways to use the Alexa+ voice assistant.

The article concludes with a subscription promotion for WIRED, which is standard for the outlet's commerce content. The selected deals reflect WIRED's editorial judgment on which discounts are worth considering during the sales event. The products span a range of price points and use cases, from a higher-end OLED for main viewing areas to budget streaming sticks for secondary or older TVs. The coverage does not include specific performance testing data or comparisons beyond the features mentioned.