Microsoft Raises Xbox Prices Again in EU and UK, With Some Models Up 43%

Microsoft has revealed new pricing for its Xbox consoles in Europe and the UK, following an earlier announcement that only covered the US. The increases are steep, with some models seeing price hikes of over 40%.

The 512GB Xbox Series S will now cost €499.99 / £429.99, up from €349.99 / £299.99 – a jump of more than 43%. The 1TB Series S is also getting a significant rise, from €399.99 / £349.99 to €599.99 / £519.99. The 1TB Xbox Series X Digital edition rises from €549.99 / £449.99 to €749.99 / £619.99, while the 1TB disc-equipped Series X goes from €599.99 / £499.99 to €799.99 / £669.99 – an increase of over 30%.

These new prices represent the third round of increases since May 2025, according to The Verge, which first reported the figures. The outlet notes that the highest-end model now costs more than $300 above its original launch price in 2020. The 2TB model is reportedly being discontinued, likely due to the ongoing storage component shortage.

The price hikes are attributed to rising costs for RAM and NAND flash, driven in part by strong demand from the AI industry, which has put pressure on memory and storage supply chains. While other console makers have also adjusted prices in response to these component cost increases, Microsoft's adjustments are notably larger in percentage terms.

For consumers in the EU and UK, this means that buying an Xbox console is now a significantly more expensive proposition than it was just a few months ago. The price increases may also affect the competitive landscape, as Sony and Nintendo have yet to announce similar moves for their current-generation hardware.

The exact reason for the disparity in price adjustments between Microsoft and its competitors is not specified in the source material, but the magnitude of these increases raises questions about the affordability of gaming hardware in the current economic climate.

As the industry navigates the storage crunch, it remains to be seen whether these price changes will become permanent or if further adjustments are planned. For now, players in Europe and the UK face higher entry costs for Xbox hardware, which could impact purchasing decisions ahead of the holiday season.